“When we launched Picture in 2008, sustainable development and conservation of the environment were strong values that we deemed absolutely necessary to build into the brand.”
“At that time, we really didn’t know very much about responsible textile manufacturing!
Today, our goal is to be fully committed to being responsible with the whole cycle of our products: the design, raw materials, the making, the use, the 2nd life and end of life. Join us on this adventure !”
Julien, Jeremy & Vincent
As soon as we start designing, we imagine how to approach recyclability, second life, & end of life. It is during the design process that our designers choose the materials to use, their quality, and their performance.
The fall will be softer
Scrap fabric is typically burned, which has disastrous carbon impact on the environment. That is why we recover and re-use all production scraps and raw materials from our manufacturing partners, who meet the Picture quality criteria.
These scraps and waste are then used to assemble unique, brightly colored and randomly assembled jacket liners.